Case Study: a $1B social impact company boosts win rates by 28% with IcebergIQ

$1B Social Impact Company boosts win rates by 28% with IcebergIQ

A $1B social impact company faced a challenge in obtaining unbiased, in-depth feedback from enterprise buyers to understand the true context behind their purchasing decisions. Despite having extensive data from their CRM, surveys, and other intelligence platforms, their prospects were often reluctant to share candid feedback directly with sellers. They partnered with IcebergIQ to conduct independent win-loss analysis and gather the critical buyer insights their internal program was missing.

By implementing IcebergIQ's services for ongoing qualitative research and buyer interviews, the company gained an unbiased view of the market. The insights were used to validate assumptions, strengthen sales messaging, and improve competitive strategies. This solution had a direct impact on performance, resulting in a 28% year-over-year increase in win rates for the company.