Case Study: Gold Star Mortgage Financial achieves faster, data-driven decisions with ICE Mortgage Technology's Insights

With Insights™, Gold Star Mortgage leaves nothing to chance

Gold Star Mortgage Financial Group, an Ann Arbor–based lender that closed $2.75B in loans in 2020 and operates in 30 states, needed faster access to accurate, timely industry data and peer benchmarking to support pricing, product, recruiting and expansion decisions. Existing market data was often a year old and prior tools required building custom visualizations, which slowed decision-making as the company scaled.

Gold Star implemented Insights from ICE Mortgage Technology, a point‑and‑click platform that delivers near‑real‑time, application‑based rates and benchmarking against similar Encompass lenders. The tool sped data-driven decisions, improved recruiting and product/pricing strategies, enabled quick market-entry analysis, and provided a more accurate view of performance across markets.

Gold Star Mortgage Financial

AJ Franchi

CIO