Case Study: First United Bank achieves digital mortgage innovation with ICE Mortgage Technology

First United Bank boosts HELOC originations 25% with ICE Mortgage Technology

First United Bank partnered with ICE Mortgage Technology to address the challenge of maximizing its HELOC opportunities. The bank needed to extend essential Encompass workflows to more members of its consumer lending team and find an efficient way to identify which clients to target with new lending solutions.

ICE Mortgage Technology provided a solution by helping the bank extend the power of Encompass Web beyond the desktop, allowing over 400 new users to originate and monitor loans. By streamlining workflows, automating prequalification, and integrating ICE Business Intelligence to pinpoint promising clients, the bank achieved significant results. This included a 25% jump in HELOC originations and a 30% rise in satisfaction scores, demonstrating improved efficiency and a strengthened client experience powered by ICE Mortgage Technology.

First United Bank