Case Study: Danone achieves profitable growth with Ibotta LiveLift in-flight promotion optimization

Danone drives 1.5M+ incremental units with Ibotta

Danone, a leading food and beverage company, faced a challenge of closing a sales gap and moving excess inventory across its dairy portfolio efficiently. To drive incremental volume, they partnered with the vendor Ibotta to pilot its LiveLift™ service for in-flight promotion optimization.

Ibotta's LiveLift™ solution provided real-time performance data, allowing Danone to optimize promotional investments while the campaign was still active. By adjusting offer values, Danone improved efficiency and scaled successful efforts. The results were significant: the campaign moved over 1.5 million incremental units and generated more than $3 in return for every dollar invested. An independent study by Circana confirmed strong sales lift, driven primarily by reaching new households. Ibotta enabled Danone to achieve profitable growth through agile, data-driven optimization.

Danone