Case Study: Chomps drives new household growth with Ibotta Performance Network

Chomps grows household penetration 9x with Ibotta

Chomps, a meat snacks brand, sought to drive new household growth and secure category leadership. They partnered with the Ibotta Performance Network (IPN) to run a multi-week performance marketing campaign aimed at reaching new shoppers and driving incremental household penetration.

The solution implemented by Ibotta leveraged offers across the Chomps portfolio to engage high-intent shoppers. An independent Circana study validated that the campaign generated a double-digit sales lift and outperformed snack category benchmarks by more than 4.5x. Households exposed to the Ibotta campaign spent 15% more on Chomps, and the campaign grew household penetration at a rate 9x above the category benchmark, successfully winning new buyers at scale.

Chomps