Case Study: Liquid Death achieves 19% incremental sales lift with Ibotta LiveLift

Liquid Death Accelerates New Product Line Penetration, Achieving 19% Incremental Sales Lift and 63% Shorter Purchase Cycle

Liquid Death, a fast-growing non-alcoholic beverage brand, faced the challenge of expanding its market penetration for a new product line within the highly competitive mass beverage market. They needed a performance marketing solution that offered more control and faster reporting than traditional promotions to effectively reach a wider shopper base. They partnered with the vendor Ibotta to address this strategic challenge.

Ibotta implemented its LiveLift tool, which provided in-flight reporting on incremental sales and cost efficiency. This allowed Liquid Death to optimize its campaign offers and adjust investments in real-time. The solution delivered significant results, including a 19% incremental sales lift, a 23% increase in daily units moved, and a 63% decrease in the consumer purchase cycle for Ibotta.

Liquid Death

Benoit Vatere

Chief Media Officer