Case Study: Soda Brand drives incremental growth and new shopper conversion with Ibotta Performance Network

Soda Brand - Customer Case Study

The soda brand aimed to increase product trial, attract new shoppers, and drive incremental growth. To address this challenge, they partnered with the vendor Ibotta and leveraged its Ibotta Performance Network (IPN) service.

The solution involved Ibotta implementing a targeted IPN campaign with various in-app ad placements. This strategy successfully converted a significant number of new shoppers and drove a +61.4% incremental unit lift for the brand. The campaign also resulted in an average of 3.4 product purchases per user post-campaign, effectively boosting visibility and engagement for the soda brand.