Case Study: Oatmeal Brand achieves 311% daily sales lift with Ibotta Performance Network

Oatmeal Brand - Customer Case Study

The oatmeal brand partnered with Ibotta and its Ibotta Performance Network (IPN) service to drive sales growth and increase market share within a competitive category.

Ibotta's solution delivered a significant 311% lift in the brand's daily sales compared to the pre-campaign period. The campaign proved highly effective at reaching new customers, converting 51% new or competitive shoppers, which resulted in a 15.0 point gain in category share. Furthermore, the IPN accelerated the brand's buying cycle by 70%.