Case Study: Candy Brand achieves 1,013% daily sales lift with Ibotta Performance Network

Candy Brand - Customer Case Study

The candy brand partnered with Ibotta to leverage its Ibotta Performance Network (IPN). The goal was to enhance their campaign performance and drive significant growth in their sales metrics.

Ibotta's solution delivered outstanding results. The IPN campaign achieved a 1,013% lift in daily sales and accelerated the customer buying cycle by 24%. Furthermore, the campaign resulted in a 100% incremental unit lift and successfully captured new or competitive shoppers, giving the brand an additional 4.6 share points in its category.