Case Study: a frozen meal brand achieves market share and sales lift with Ibotta Performance Network

Frozen Meal Brand - Customer Case Study

a frozen meal brand sought to steal market share from its top competitors while also driving sales volume and increasing brand awareness. To achieve this, they partnered with the Ibotta Performance Network from the vendor Ibotta.

Ibotta implemented a campaign using its Performance Network, which included various in-app advertising placements. The solution delivered a 164% sales lift in daily units moved and a 58% incremental unit lift. Most significantly, the campaign resulted in a 73% increase in market share for the brand, allowing it to overtake its top competitors.