Case Study: Women's Apparel Brand achieves 120% sustained sales growth with Ibotta Performance Network

This Women's Apparel Brand Unlocked 120% Sustained Growth With the IPN

A women's apparel brand partnered with Ibotta to boost overall sales and successfully launch a new product at a new retailer. The brand's challenge was to attract new customers and acquire shoppers from key competitors.

To meet this challenge, Ibotta implemented strategic promotions through its Ibotta Performance Network (IPN). The campaign drove a 267% lift in daily sales velocity and a 120% sustained sales growth. It resulted in nearly 24,000 additional units sold, with the most successful offer group seeing a 371% incremental unit lift. Furthermore, Ibotta's solution attracted brand-switchers and drove redeemers to spend 32% more per basket.