Case Study: a frozen breakfast brand drives sales and market share with Ibotta Performance Network

Frozen Breakfast Brand - Customer Case Study

A frozen breakfast brand partnered with Ibotta, utilizing its Ibotta Performance Network (IPN), to address the challenges of driving overall sales volume and increasing product awareness.

The Ibotta solution moved over 233,000 total units and delivered a 29.5% lift in incremental sales. The campaign was highly effective, resulting in the brand gaining 5.2 market share points and seeing over 35% of customers make a follow-on purchase a month later. Through Ibotta, the brand achieved significant scale and protected its market share.