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Case Study: Delhaize America achieves improved customer engagement, loyalty and supply-chain efficiency with IBM Hybrid Cloud
A IBM Case Study
Working with internal and external data to spark innovation
Delhaize America, a supermarket operator, faced a challenge: it wanted to experiment with Big Data and better leverage internal and external data to drive innovation but lacked the in‑house skills and resources to do so. To overcome this, Delhaize America partnered with IBM and its cloud data services (IBM Hybrid Cloud, IBM Cloud Data Services) to explore data‑driven ways to improve operations and customer outcomes.
IBM implemented a hybrid cloud solution using IBM Cloudant, IBM Db2 Warehouse on Cloud, BigInsights on Cloud and Db2 on Cloud, enabling Delhaize America to shift to a "data first" mindset. The IBM solution improved customer engagement and loyalty, boosted supply‑chain efficiency, sped time‑to‑value, and let Delhaize focus on business problems while IBM managed the technology—changing how the company goes to market.
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Delhaize America
Nik Green
Director of Business Intelligence and Data Management