Case Study: Hallmark Health Medical Associates improves patient care and boosts revenue with IBM Phytel

Using the IBM Phytel suite to meet care and treatment goals

Hallmark Health Medical Associates (HHMA), an ambulatory healthcare unit in the Boston area, faced challenges in improving care documentation, coordinating pre-visit planning, and meeting key quality metrics for NCQA recognition. To empower its caregivers and standardize processes across its many clinics, HHMA partnered with vendor IBM to implement the IBM Phytel Patient Engagement suite.

The IBM Phytel solution provided automated patient outreach, comprehensive performance reporting, and tools for pre-visit planning. This implementation helped HHMA book appointments that generated approximately $2 million in revenue, dramatically improved screening rates by at least 10%, and put 87% of its clinics on track to achieve NCQA PCMH recognition, all while enabling a more patient-centered approach to care.

Hallmark Health Medical Associates

Stacy Sheffield

Registered Nurse and Electronic Medical Record Optimizer