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Case Study: LDB Group accelerates customer survey analysis with IBM SPSS
A IBM Case Study
Using leading-edge text analytics to reveal customer insights that generate real business benefits
LDB Group, a global firm specializing in customer analytics, faced a challenge when a client request for a customer satisfaction study revealed the limitations of their manual processes. To scale this new service and handle information more efficiently for more clients, they turned to vendor IBM for a solution involving IBM SPSS analytics software.
IBM implemented its SPSS Modeler Premium and SPSS Statistics platforms to automatically process customer feedback. This solution accelerated analysis from days to minutes, provided deep insights to help clients reduce customer churn, and enabled LDB to launch this new service globally without hiring additional staff, ultimately helping them attract new business and boost revenue.
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LDB Group
Anna Sapronova
Consultant Business Intelligence