Case Study: 113 Industries achieves real-time, large-scale analysis of millions of social media conversations with IBM Watson

Uses cognitive solutions to analyze enormous volumes of social media data

113 Industries, a US marketing services company, faced the challenge of improving consumer research beyond small focus groups to avoid costly product failures. To scale insights from social conversations, 113 Industries turned to IBM, adopting IBM Watson technology—including the IBM Watson Personality Insights service—to gather and make sense of huge volumes of social media text, image and video data in real time.

IBM’s Watson solution collects, indexes and analyzes millions of social media conversations to reveal consumer behaviors, attitudes and psychographics at scale. Using IBM Watson, 113 Industries expanded the scope and efficiency of research, enabled large‑scale product testing, shortened new‑product launches to three to six months, and gave clients unprecedented confidence in launch decisions.

113 Industries

Anupam Singh

Co-Founder and President