Case Study: Liquid Newsroom achieves 95% faster market insights with IBM Watson Analytics

Uses artificial intelligence and machine learning to help companies decode the DNA of their markets

Liquid Newsroom helps clients become thought leaders through data-driven marketing, but needed a faster way to explore new markets and understand what’s trending across social media. Using IBM and IBM Watson Analytics for Social Media, the company sought a way to capture and analyze online conversations quickly enough to support real-time marketing decisions.

IBM implemented Watson Analytics for Social Media to give Liquid Newsroom a single cloud-based environment for social media data capture, analysis, and visualization. The result was rapid insight and streamlined analyst workflows, cutting exploration of new datasets by 95% and reducing time-to-insight from days to hours, allowing Liquid Newsroom to deliver client recommendations much faster.

Liquid Newsroom

Steffen Konrath

CEO