Case Study: Buzz Radar achieves faster, smarter marketing ROI insights with IBM Watson and IBM Cloud

Unlocking the secrets of data-driven marketing performance with cognitive and cloud technologies

Buzz Radar needed a way to make fast-moving social and paid media data digestible for busy marketing teams that weren’t data specialists. To solve this challenge, Buzz Radar worked with IBM and used IBM Watson technologies and IBM Cloud to power its Cognitive Command Center, a platform for real-time marketing monitoring, analytics, and visualization.

IBM helped Buzz Radar build a scalable, secure solution with Watson Natural Language Understanding, Watson Personality Insights, and Watson Assistant. The result was faster deployment of new capabilities, millions of dollars saved for clients through better campaign ROI, and a stronger competitive position for Buzz Radar, which also reduced IT maintenance and retained developers by letting them focus on higher-value work.

Buzz Radar

Patrick Charlton

CEO and Co-founder