Case Study: IGT boosts lottery sales insights with IBM Analytics

Unlocking millions of dollars of untapped lottery revenue by better understanding the consumer

IGT, a global leader in gaming and lottery solutions, partnered with IBM to address the challenge of maximizing lottery sales. Their goal was to better understand the factors driving retailer performance, but their existing spreadsheet-based analytics were insufficient for the scale of data involved. They turned to IBM for a big data solution.

Using the IBM PureData System for Analytics, IGT developed its Retail Market Insights platform. This IBM solution analyzes sales and third-party data to generate actionable insights for lottery clients. The transformation enabled by IBM unlocked an estimated $300 million in weekly incremental sales and revolutionized IGT's ability to provide rapid, precise analysis to its customers.

IGT

Matthew Whalen

Senior VP and CTO, Lottery