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Case Study: MOTOR-TALK achieves faster consumer insights with IBM Analytics
A IBM Case Study
Unlocking eye-opening insights into consumer opinions with cutting-edge analytics
MOTOR-TALK, Europe's largest online automotive community, needed to move beyond manual analysis to efficiently extract valuable consumer insights from millions of daily forum posts for its clients in the auto industry. The challenge was to transform this massive volume of unbiased, unstructured data into actionable intelligence for manufacturers and insurers.
IBM implemented its analytics software, IBM SPSS Modeler Premium and IBM SPSS Statistics, to automatically analyze the forum content. This IBM solution enabled MOTOR-TALK to understand complex language and industry terms, unlocking game-changing insights for clients. The results included a full return on investment within one year and a 90% faster analysis time, saving weeks of work and allowing the company to attract new clients with its cutting-edge service.
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Motor-Talk
Anja Decker
Head of MOTOR-TALK Intelligence