Case Study: Premier Farnell achieves better customer insights and cross-selling opportunities with IBM InfoSphere Information Governance Catalog

Uncovering hidden cross- and upselling opportunities to spark revenue growth

Premier Farnell, a leading global distributor of electronic components, faced a challenge in gaining insights into customer purchasing behavior because its critical business data was trapped in siloed systems. To support its growth, the company needed to integrate and govern this data across its diverse global operations and turned to IBM for a solution involving the IBM InfoSphere Information Governance Catalog.

IBM implemented a data management platform with the InfoSphere Information Governance Catalog at its core to standardize metadata and establish effective data governance. This solution provided Premier Farnell with a trusted view of consumer behavior, enabling it to identify cross- and upselling opportunities. As a result, the company is now able to target marketing more effectively, which is expected to boost revenues, lower costs, and increase customer conversion rates.

Premier Farnell

Michelle Teufel

Head of Information Management