Case Study: Global Demand at IBM achieves faster, more personalized client experiences with IBM Consulting and Adobe Experience Cloud

Transforming marketing to deliver personalized client experiences

Global Demand, part of IBM marketing, faced a major challenge: siloed data, dozens of unintegrated tools, and 40 separate DAM platforms made it hard to deliver consistent, personalized cross-channel experiences. IBM also had 2,800 campaigns and inefficient legacy processes that reflected internal structure more than client needs.

IBM Consulting implemented Adobe Experience Cloud, Adobe Experience Manager, and Adobe Workfront, using the IBM Garage approach to simplify workflows, consolidate systems, and improve collaboration. The results were significant: 40 DAM platforms were reduced to 1, web pages now launch 75% faster, translations are 55% faster with 28% better quality, media ROI improved by 35%, and the transformation reduced costs by hundreds of millions of dollars.