Case Study: AKEDAŞ achieves millisecond customer‑profitability insights and 70% ROI with IBM Analytics (SPSS)

Sparking instant insight into profitability per customer to guide smarter pricing decisions

AKEDAŞ, an electricity distributor serving more than 600,000 customers in Turkey, faced wide procurement-cost swings after market liberalization that made it hard to know profitability per account and set appropriate tariffs. To replace slow, manual analysis and protect narrow margins, AKEDAŞ partnered with IBM (via IBM Business Partner AIMS) to deploy IBM Analytics, using IBM SPSS solutions to deliver near-real-time customer profitability insight.

IBM implemented IBM SPSS (including Modeler and Collaboration & Deployment Services), integrated the analytics into AKEDAŞ’s systems, and trained staff in data mining and modeling. The IBM solution cut profitability analysis from a day to milliseconds, enabled data-driven pricing and tender decisions across all accounts, improved data quality and standardization, and delivered a 70% ROI even before go‑live.

AKEDAŞ