Case Study: ROBINSON Club GmbH improves information flow and customer satisfaction with IBM social business tools

ROBINSON Club improves information flow and customer satisfaction

ROBINSON Club GmbH, a German market leader in premium resort holidays, faced challenges with internal information flow due to its large number of seasonal staff. Their old portal was inaccessible to most employees, forcing crucial messages to be distributed manually. To improve collaboration and customer service, they partnered with vendor IBM and its Business Partner GIS to implement a modern social software solution based on the GIS Collaboration Center for Intranets bundle.

The IBM solution, utilizing tools like IBM Connections and IBM WebSphere Portal, provided a browser-based intranet accessible to all 4,500 employees. This enabled easy self-registration, knowledge sharing via blogs and wikis, and mobile access. The results included a vastly improved information flow, the retention of knowledge from seasonal staff, and a direct increase in customer satisfaction as employees were better informed and could spend more time serving guests.

ROBINSON Club GmbH

Bernd Schindler

CIO