Case Study: yappyBuy achieves personalized e-commerce experiences with IBM watsonx AI

Revolutionizing digital business with an intelligent AI assistant

yappyBuy, a Germany-based startup building SaaS checkout and e-commerce AI tools, wanted to create a truly personalized shopping experience and solve common online shopping pain points like poor search results, lack of personalization, and weak support. To move its Buddy platform forward, yappyBuy partnered with IBM and used IBM watsonx.ai, along with other IBM watsonx products, to develop an intelligent AI assistant for online stores.

IBM helped yappyBuy accelerate development through workshops, technical expertise, and guidance on governance, compliance, and model selection. Using IBM Granite models, watsonx.ai, Watson Discovery, watsonx.data, and watsonx.governance, yappyBuy improved response quality, reduced latency, and built a more scalable assistant for beta launch. The solution is designed to boost customer engagement, support cross-selling and up-selling, and reduce checkout drop-off to increase sales and revenue.

yappyBuy

Peter Hattingh

CEO