Case Study: GrabTV achieves a successful interactive TV commerce pilot with IBM

Revolutionary interactive television shopping experience

GrabTV, an interactive television shopping company, wanted to turn traditional one-way TV commerce into a two-way, scalable platform called T-Commerce. The challenge was moving from a proof of concept to a commercially viable product while deciding on technology choices that would support future growth and attract investors. GrabTV worked with IBM’s Dialexa and its Digital Product Engineering services to build the platform.

IBM implemented a flexible, cross-functional solution using third-party services, workshops, and modern tools like Microsoft Azure DevOps, .NET 6, ASP.NET Web APIs, React, TypeScript, and Tailwind CSS. The result was a strong pilot delivered in nine months with a 96% user engagement rate, and GrabTV secured its first major investor within a year, helping position the company for continued growth.

GrabTV