Case Study: AMC Networks achieves real-time audience insights and boosts VOD views with IBM Analytics

Predicts audience preferences with IBM Analytics

AMC Networks needed to fully understand audience behavior across a multi-channel world—traditional linear TV plus digital and on-demand platforms—to make smarter scheduling and marketing decisions. To tackle this challenge, AMC Networks turned to IBM, deploying IBM Analytics and IBM Hybrid Cloud cognitive capabilities (including Cognos Business Viewpoint, InfoSphere DataStage and MDM, PureData System for Analytics, and SPSS Modeler) to analyze viewing patterns and optimize promo performance.

IBM implemented its analytics stack across AMC Networks’ departments to surface audience-preference insights in seconds, enabling data-driven scheduling, targeted marketing and better promo optimization. As a result, AMC Networks increased video-on-demand service views, won new viewers and advertisers, and can more effectively process thousands of promos to improve campaign performance.

AMC Networks

Vitaly Tsivin

SVP Business Intelligence