Case Study: Premium Chick Feeds streamlines poultry operations and boosts productivity with IBM Consulting and SAP S/4HANA

PCF flies high with SAP S/4HANA and IBM Consulting

Premium Chick Feeds, one of India’s leading integrated poultry farming companies, was struggling to manage a large and decentralized operation across 15,000 contract farms and 400 centers. Its existing IT systems were not fully integrated, making end-to-end process visibility difficult for feed planning, vaccine inventory, live bird dispatch, and other supply chain activities.

IBM implemented SAP S/4HANA on cloud, along with SAP Ariba Sourcing, through “Project Udaan” to unify procurement, production planning, sales, distribution, finance, and more on a single data model. IBM’s solution delivered 100% adoption across 15,000 farms, doubled productivity through automation, improved real-time decision-making and compliance, and gave Premium Chick Feeds a scalable platform for future growth beyond poultry farming.

Premium Chick Feeds

Ashoak KR Tyagi

CEO