Case Study: Benesse Corporation expands mobile learning with IBM Global Financing iPad rental

Opening the door to a new education service for the mobile generation with flexible iPad rental from IBM Global Financing

Benesse Corporation aimed to differentiate its education services by integrating digital technology but faced the challenge of making the necessary iPad devices affordable for its members to lower the barrier to entry for its new Shinkenzemi Plus Hybrid Style program. They needed a flexible payment solution to reduce both member costs and their own business risk. To address this, they worked with IBM Global Financing.

The solution from IBM Global Financing was a large-scale, flexible iPad rental program featuring a simple monthly payment plan with no cancellation fees. This allowed Benesse to provide devices to members with low initial costs, which helped increase new member registrations for the service. The program proved highly utilized, as seen in strong login rates and access times, and it became a strategic component supporting Benesse's expansion into new digital learning initiatives.

Benesse Corporation

Junichi Hayashi

Director of Zemi Company and Executive Officer