Case Study: Moosejaw boosts email revenue and engagement with IBM Marketing Cloud

Moosejaw - Customer Case Study

Moosejaw, an outdoor retail company, needed a flexible email marketing solution to grow program revenue and implement a cart abandonment program without adding complexity. They selected IBM Marketing Cloud from vendor IBM for its ease of use and integration capabilities.

By implementing IBM Marketing Cloud, Moosejaw utilized segmentation, dynamic content, and A/B testing to send highly targeted and relevant communications. The solution from IBM delivered significant results, including an 80% increase in open rates for segmented emails, cart abandonment emails with a 40% open rate and 5% conversion rate, and a 461% boost in conversions from loyalty program members.

MooseJaw

Eoin Comerford

SVP of Marketing & Technology