Case Study: Mastercard achieves 54% above CTR benchmark with IBM Watson Advertising

Mastercard exceeds CTR benchmark by 54% with IBM Watson Advertising Accelerator

Mastercard needed a more effective way to communicate its partnership with Stand Up to Cancer and its donation campaign during a period when brands had to rethink how they reached consumers. To do that, Mastercard turned to IBM Watson Advertising, specifically IBM Watson Advertising Accelerator, to create personalized, engaging advertising at scale.

IBM Watson Advertising Accelerator used AI-driven signals to optimize creative elements and deliver the most relevant ad variations. Mastercard ran 81 creative variations and achieved a 144% lift in CTR from the start of the campaign, ending 54% above its benchmark, while also uncovering insights about which headlines and calls to action performed best.

Mastercard