Case Study: Shop Direct boosts product management efficiency with IBM and Oracle solutions

Making good things easily accessible to more people

Shop Direct, a digital retailer, faced the challenge of managing its rapidly expanding online product catalog. With a largely manual process for inventory and product information, the company struggled with inefficiency and a lack of visibility. Their goal was to centralize product data to ensure the right products were available at the right price, improving responsiveness to customer demands.

With the help of IBM Global Business Services, Shop Direct implemented and outsourced the management of a new Oracle-based retail platform, including Oracle Product Information Management and Oracle Retail Predictive Application Server. IBM’s solution standardized processes, which reduced errors, increased operational efficiency, and freed up employees for more productive work. This provided Shop Direct with greater control and visibility, enabling faster reactions to market trends and supporting its aim to become the UK's leading online retailer.

Shop Direct

Dave Gibson

IT Engineering Team Leader