Case Study: LOTTE Confectionery accelerates new product launches with IBM Services

LOTTE Confectionery partners with IBM Services to meet changing consumer taste

LOTTE Confectionery, Korea’s leading confectionery brand, needed a way to understand rapidly changing consumer tastes and stay ahead of shifting preferences around flavor, ingredients, and texture. To address this challenge, LOTTE Confectionery partnered with IBM Services and used IBM Watson Explorer to turn large volumes of web and social data into actionable insights.

IBM implemented an AI-driven trend forecasting solution that analyzed thousands of websites and millions of social posts to identify emerging flavor trends and improve decision-making. As a result, LOTTE Confectionery can detect consumer trends earlier, develop new products based on consumer behavior, and bring products to market faster.

LOTTE Confectionery

Sungwoo Bae

Vice President