Case Study: eZanga achieves low-latency, global web fraud protection with IBM Cloud

Leverages IBM Watson technology to help advertisers fight ad fraud

eZanga, a digital marketing firm that developed the Anura.io fraud-detection application, needed a global hosting platform to deliver low-latency responses (10–15 milliseconds) and support customers worldwide. To meet that challenge the company turned to IBM, deploying its solution on IBM Cloud infrastructure—including IBM Cloud bare metal servers—and plans to incorporate IBM Watson analytics for enhanced detection.

eZanga migrated from an EMC-hosted environment to IBM Cloud bare metal servers in Dallas and Washington, D.C., with testing in Europe and the Asia–Pacific region, enabling server provisioning in hours rather than weeks (orders placed in the morning and servers online by lunch). The IBM Cloud deployment improved agility, offered low-latency global service and higher availability through redundant hosting, and benefited from responsive IBM support—delivering measurable reductions in deployment time and consistent 10–15 ms response performance.

eZanga

Richard Kahn

Founder & CEO