Case Study: Orenda Software Solutions achieves actionable PR insights with IBM cognitive solutions

Leverages IBM cognitive solutions to digitize public relations

Orenda Software Solutions, a Canadian software company, needed a way to help its customers respond faster and more effectively to public relations crises driven by social media. To address this challenge, Orenda turned to IBM cognitive technology to analyze large volumes of social media data and deliver timely insights for PR decision-making.

IBM enabled Orenda Software Solutions to build a real-time solution that analyzes unstructured social media data and correlates it with current PR research, helping executives choose the right messaging at the right time. As a result, Orenda’s customers can better protect their brands online, strengthen PR decisions, and maintain healthier customer relationships during crises.

Orenda Software Solutions

Tanya Seajay

Founder and Chief Executive Officer