Case Study: a leading communications company launches products 70% faster with IBM and Oracle

Launching revenue-driving products 70 percent faster with IBM and Oracle

The customer, a leading communications company, faced tightening margins and a need to drive profitability. To combat this, they sought to dramatically accelerate the launch of innovative products to increase customer loyalty and spending. They engaged IBM Global Business Services to address this challenge.

IBM implemented a centralized platform based on Oracle's Siebel Customer Relationship Management solution to streamline product development. This new system allowed the company to reduce its average time-to-market for new commercial offerings by 70 percent, cutting it from 50 days down to just 15. The solution also improved operational efficiency, slashing order errors, and boosted the company's net promoter score by five points.