Case Study: Bridgevine increases conversions 300% with IBM Marketing Cloud

Increases conversions 300 percent with automated SMS program

Bridgevine, a company providing customer acquisition solutions, needed a more effective way to ensure that prospects who showed interest would follow through and schedule installation appointments. To address this challenge, they partnered with IBM and utilized the IBM Marketing Cloud to improve their conversion rates.

By implementing an automated, multi-channel campaign using IBM Marketing Cloud, Bridgevine triggered personalized SMS and email messages to prospects who had opted-in but not yet scheduled an appointment. The solution was integrated with their call center via an API to automatically remove converted leads. This approach from IBM resulted in a remarkable 300% increase in conversions and a 33% call-back rate, proving the program's immediate return on investment.

Bridgevine

Adam Berlin

Email and SMS Marketing Manager