Case Study: Migros Group boosts retail promotion quality and productivity with IBM's MobileFirst for iOS and Bluemix

Improving retail promotions using IBM MobileFirst for iOS apps from the cloud

Migros engaged IBM to modernize promotion operations for its M‑Industry unit after a growing team of roughly 300 promoters and eight field managers struggled with ad hoc, manual scheduling and communication. The customer required a cloud-based, easy-to-use mobile solution — IBM was selected to deliver IBM MobileFirst for iOS apps running on the IBM Bluemix platform to standardize and simplify promotional workflows.

IBM deployed Apple iPad-based apps (IBM MobileFirst for iOS Shift Sync and Market Visit plus a custom TMI Visits app), integrated them with Migros’s back end, and provided device procurement and ongoing mobile management. The result: faster rollout (first app in eight weeks), standardized mobile workflows that improved promoter training and engagement, increased field and back-office productivity, and higher-quality retail promotions while enabling existing staff to handle a larger workload.

Migros

Lukas Bigler

Project Manager