Case Study: Ilmas S.p.A. streamlines customer ordering and boosts self-service with IBM Cloud

Ilmas streamlines customer purchasing with a revamped web presence

Ilmas S.p.A., a manufacturer of customized lighting solutions, needed to modernize its basic web presence as the company grew from EUR 2 million to EUR 15 million and expanded beyond Italy. With a small IT team, Ilmas wanted a more efficient way to present product information, impress prospects, and support customers, and it worked with IBM through IBM Business Partner Plurimedia srl using IBM Cloud and Red Hat OpenShift on IBM Cloud.

IBM helped implement a revamped web environment based on PluriTank, integrating it with Ilmas’ back-end product systems and automating content publishing, technical sheet generation, and quote creation. The result was measurable: 20% fewer product-related calls, more than 20,000 technical data sheets downloaded, 25,000 product searches, 23% more site visits, 20% higher user retention, and time freed up equivalent to 12 FTEs in 2020.

Ilmas S.p.A.

Fabio Scordamaglia

Managing Director