Case Study: Kerry identifies emerging consumer trends faster with IBM Watson AI

IBM and Kerry help food and beverage producers tap into emerging trends

Kerry, a global taste and nutrition company, faced a fast-changing food and beverage market where consumer preferences shift quickly across social media and online channels. Traditional research methods were too slow, so Kerry turned to IBM and IBM Watson technology to help its customers identify emerging trends faster and stay ahead of demand.

IBM helped Kerry build Kerry Trendspotter, a predictive AI platform using Watson Natural Language Understanding, Watson Discovery News, Watson Knowledge Studio, and IBM Cloud infrastructure. The solution cut concept development from 4–6 weeks to 5 days and shortened ideation-to-commercialization to less than 2 months, helping products reach the market at the peak of consumer demand.

Kerry

James Sandora

Global Vice President for Digital