Case Study: WPP achieves 30% lower cloud spend with IBM FinOps solutions

How the world’s largest ad company optimizes FinOps

WPP, the world’s largest marketing services company, faced rapidly rising cloud costs and limited visibility after moving to a hybrid, multicloud IT model. With hundreds of cloud accounts and major cloud sprawl, the company needed better insight into spend and a way to optimize resources across its global environment. IBM helped WPP address this challenge with IBM Apptio Cloudability and IBM Turbonomic.

IBM implemented a FinOps approach that gave WPP consolidated cloud spend visibility and AI-driven rightsizing recommendations, plus automated resizing actions. The results were strong: WPP gained visibility across 99% of its cloud landscape, achieved about USD 2 million in savings in the first three months, completed around 1,000 resizing actions every one to two months, and cut yearly cloud spend by about 30%.

WPP

Ananta Manandhar

Head of FinOps