Case Study: Big Fish Games boosts player engagement and loyalty with IBM Analytics

How knowing your customers keeps you ahead of the game

Big Fish Games, a major producer of casual games, faced the challenge of reducing customer churn and identifying loyal players in the ultra-competitive mobile gaming market. They needed a smarter way to analyze massive and escalating volumes of player data to understand changing consumer tastes and keep players engaged, as the window to capture user attention was shrinking rapidly.

IBM implemented a solution using IBM PureData System for Analytics and IBM InfoSphere BigInsights, integrated with IBM Fluid Query, to create a smarter analytics platform. This provided Big Fish with deep insight into player behavior, enabling them to fine-tune existing games and develop successful new releases. As a result, IBM helped Big Fish Games increase customer engagement and loyalty, attract new users, and gain a key competitive advantage by responding faster to market trends.

Big Fish Games

David Darden

BI Engineering Manager