Case Study: Interpublic Group (IPG) achieves a faster data center exit with IBM Consulting

A IBM Case Study

Preview of the Interpublic Group (IPG) Case Study

How Interpublic Group worked with IBM Consulting and AWS to accelerate its data center exit

Interpublic Group (IPG), a global advertising and marketing services company, needed to exit its on-premises data center in Omaha and move complex legacy and SAP workloads to Amazon Web Services (AWS) without disrupting operations. Because even a day or two of downtime for its USD 10B SAP environment was unacceptable, IPG turned to IBM Consulting for help with the migration and cloud transition.

IBM Consulting designed a scalable, refactor-and-rearchitect migration approach, starting with a sandbox and then moving SAP instances and supporting applications to AWS in phases. The project helped IPG migrate its two largest SAP servers in four months and improved performance and executions by 20% on the new infrastructure, while also enabling the company to use AWS native services to support digital transformation at scale.


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