Case Study: Majid Al Futtaim achieves faster, data-driven decision-making with IBM

How fresh data can drive better decision-making

Majid Al Futtaim, the UAE-based Carrefour franchisee operating hundreds of stores across the Middle East, Africa, and Asia, needed a faster, more scalable way to manage rapidly growing data and increasingly complex customer behavior. Its existing on-premises analytics and data warehouse environment required too much manual work, and it could no longer keep up with the company’s expansion and new loyalty-program demands. IBM helped modernize the platform with IBM Netezza Performance Server.

IBM implemented a hybrid cloud data warehouse and analytics solution that unified data, simplified architecture, and added governance for advanced analytics and model development. The result was a faster, more standardized data platform that enabled Majid Al Futtaim to respond to business requests 100% faster, process operational data 3x faster, and support better decision-making at scale.

Majid Al Futtaim