Case Study: SmarterData delivers real-time retail insights with IBM Analytics for Apache Spark

Helping retailers redefine practices for the digital age

SmarterData, a company that provides data science solutions for retailers, sought to help its clients gain actionable, data-driven insights into consumer behavior to stay competitive in the digital age. To achieve this, the company needed a powerful analytics platform capable of processing large, diverse datasets.

SmarterData implemented IBM Analytics for Apache Spark on the IBM Bluemix platform. This IBM solution allowed SmarterData to rapidly build applications that combine operational and contextual data, enabling retailers to understand consumer desires and provide smarter, real-time customer service. The result empowers retail clients with data-driven insights that help drive sales through personalized offers and targeted promotions.

SmarterData

Ram Himmatraopet

Founder & CEO