Case Study: Coherent Path boosts customer loyalty and revenue with IBM InfoSphere BigInsights

Helping retailers increase customer engagement, revenue and lifetime value with science-driven personalization

The retail analytics firm Coherent Path Inc wanted to help its clients move beyond simple recommendations to maximize both immediate sales and long-term customer loyalty. They sought to understand complex consumer shopping journeys across multiple channels, a challenge that required analyzing vast amounts of data to uncover deeper insights.

Using IBM InfoSphere BigInsights, IBM provided the powerful data analysis and management capabilities Coherent Path needed. This solution enabled the creation of sophisticated multi-dimensional maps of consumer behavior, allowing retailers to personalize engagement and steer customers toward loyalty. The IBM-powered campaigns delivered significant results for Coherent Path's clients, including a 15 to 30 percent increase in revenue and customer engagement.

Coherent Path Inc

Jamie Watt

Sales and Marketing Vice President