Case Study: Destiny Corporation achieves 500x faster analytics (cuts runtimes from hours to minutes) with IBM PureData System for Analytics

Helping banking, insurance and retail clients cut analytics run-times from hours to minutes

Destiny Corporation, a consulting firm serving banking, insurance and retail clients, helps design business-driven analytics, data warehousing and process-optimization solutions. Their customers faced slow, IT-dependent analytics—queries and reports often taking 20+ hours—limiting timely insight and decision-making; Destiny addressed this by deploying IBM PureData System for Analytics (Netezza).

By implementing IBM PureData System for Analytics, IBM’s appliance-based solution delivered transformative performance: clients typically see ~500x faster query times, with examples including a banking report reduced from 43 hours to 12 seconds and legacy jobs cut from 22 hours to 2 minutes. The IBM-powered deployments enabled near real-time insight, analysis of full data sets rather than samples, and greater self-service for business users.

Destiny Corporation

Dana Rafiee

U.S. Managing Director