Case Study: ANTA Group achieves 80% operational efficiency boost with IBM Services and SAP S/4HANA

Global sportswear brand uses fine-grained retail insights to tune performance and boost sales

ANTA Group, a fast-growing Chinese sportswear brand, was struggling to manage complex seasonal demand, multiple brands, and thousands of SKUs across more than 10,000 stores. To improve merchandising, manufacturing, logistics, and customer experience, ANTA Group turned to IBM Services and SAP S/4HANA.

IBM Services helped ANTA Group integrate operations end to end on SAP S/4HANA using predictive analytics and a single digital planning engine. The company deployed the solution in just nine months, boosting operational efficiency by more than 80% and tripling retail demand forecasting, while enabling more frequent planning cycles and faster, more personalized retail decisions.

ANTA Group

Chen Dong Hai

IT Senior Director