Case Study: World Market achieves faster omnichannel fulfillment with IBM Sterling Order Management

Getting to the heart of the omnichannel experience

World Market, a U.S. retail chain with more than 240 stores, needed to modernize an outdated order management system to support its omnichannel e-commerce transformation. The company wanted real-time inventory visibility, better fulfillment options, and support for capabilities like buy online, pick up in store and ship-from-store, which its existing system could not handle efficiently.

IBM helped World Market implement IBM Sterling Order Management with support from IBM Business Partner Nextuple LLC. The solution was rolled out quickly across all 242 stores for BOPIS and later expanded for ship-from-store, cutting customer wait times from about 14 days to 2–3 days and helping BOPIS grow to 67%–68% of total e-commerce orders.

World Market

Abhijit Roy

Senior Manager of Omni Channel Solutions