Case Study: DATEV boosts campaign response and cuts marketing costs with IBM predictive analytics

Gaining insight into what makes customers happy with a powerful predictive analytics platform

DATEV, a software company and IT service provider, wanted to personalize its marketing campaigns and correspondence to better resonate with its customers. To achieve this, they partnered with IBM to gain deeper insights into customer preferences using a predictive analytics solution.

IBM implemented its IBM SPSS solution, which helped DATEV understand customer sentiment and identify their requirements. This enabled highly targeted marketing, which slashed marketing costs by up to 50 percent, boosted campaign response rates, and fostered greater customer loyalty through more personalized service.

DATEV

Manuel Haas

Senior Specialist Customer Intelligence